Delphine is a serial innovator in the fields of Advertising and Retail.
A pioneer in 2003 with the creation of the first agency of brand content in France, she anticipated that brands could express themselves outside of their traditional advertising spots, thanks to web 2.0, which allowed great new possibilities. Delphine launched DDB Entertainment and developed it up to 2010 with great clients such as Airwaves, Audi, Casino, Henkel, Volkswagen.
She then moved to Retail, joining Unibail-Rodamco with a strong vision that malls are media. She created and launched Brand Events, a new department dedicated to brands at Unibail-Rodamco.
Delphine continued to develop this strategy at Klepierre and published 2 white books on the theme for Klepierre : the white book of pop up stores and the white book of Retailtainment or the new art of retail.
Publications on brands & retail
since 2015 at Klepierre
with Daniel Bo, QualiQuanti research institute (2015)
with Isabelle Musnik,
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