In a digital era, where the lines of media and retail are growingly blurring, there is a strong need to articulate retail and media to boost their combined effect, to generate brand growth.

OUR PURPOSE

Our purpose is to advise brands and retailers on how to enhance the value of their physical venues thanks to great experiences.

WoW Store in Madrid

Palais Ephémère Augmente à Paris

What does Retailtainment have to do with this?

When consumers can get hold of whatever product they want directly from home, they will only take their precious time to visit your venues once they are certain to live an exciting moment.

By combining Retail and Entertainment physical places can create these memorable experiences and at the same time increase their traffic and their social media presence.

WoW Store in Madrid

Our purpose

WHAT WE PROPOSE

The Retailtainment Company is a consulting practice which advises decision makers in Marketing, Communication, Innovation, Retail and Real Estate.

We tackle 3 key issues for brands & places in Retail

1. How to increase traffic in stores / venues

2. How to boost engagement / brand preference and increase venues financial value

3. How to generate additional revenue with retail media

We adapt to various levels of integration into our clients teams:

> Creation of dedicated business units : defining the strategy, building & training the teams, making the pilots, designing communication programs

> Integration of our clients teams to launch a news project

> Brainstorming activities to generate new innovative ideas

> Specific expertise to boost strategic presentations for Comex

Increasing the value of physical stores and places with:

> Brand experience design

> Video content design & motion design

> Strategic partnerships : entertainment, brands, media, gaming

> Influencers & social media

> In Store Retail Media

> Geolocalized media solutions

> New Tech / connectivity

> GDPR Traffic Analysis

Our points of differences

> A strong differenciating international action span

> A unique approach combining a thorough brand culture and commercial real estate

> A deep experience in creating strategic partnerships

> A renowned expertise in GDPR traffic analysis technology

A team of experts

A team of experts working together for over 10 years, searching for outstanding innovative solutions from all over the world to enhance the business of our clients.

Know more about our founder Delphine Beer-Gabel >