In a digital era, where the lines of media and retail are growingly blurring, there is a strong need to articulate retail and media to boost their combined effect, to generate brand growth.
OUR PURPOSE
Our purpose is to advise brands and retailers on how to enhance the value of their physical venues thanks to great experiences.
WoW Store in Madrid
Palais Ephémère Augmente à Paris
What does Retailtainment have to do with this?
When consumers can get hold of whatever product they want directly from home, they will only take their precious time to visit your venues once they are certain to live an exciting moment.
By combining Retail and Entertainment physical places can create these memorable experiences and at the same time increase their traffic and their social media presence.
WoW Store in Madrid
WHAT WE PROPOSE
The Retailtainment Company is a consulting practice which advises decision makers in Marketing, Communication, Innovation, Retail and Real Estate.
We tackle 3 key issues for brands & places in Retail
1. How to increase traffic in stores / venues
2. How to boost engagement / brand preference and increase venues financial value
3. How to generate additional revenue with retail media
We adapt to various levels of integration into our clients teams:
> Creation of dedicated business units : defining the strategy, building & training the teams, making the pilots, designing communication programs
> Integration of our clients teams to launch a news project
> Brainstorming activities to generate new innovative ideas
> Specific expertise to boost strategic presentations for Comex
Increasing the value of physical stores and places with:
> Brand experience design
> Video content design & motion design
> Strategic partnerships : entertainment, brands, media, gaming
> Influencers & social media
> In Store Retail Media
> Geolocalized media solutions
> New Tech / connectivity
> GDPR Traffic Analysis
Our points of differences
> A strong differenciating international action span
> A unique approach combining a thorough brand culture and commercial real estate
> A deep experience in creating strategic partnerships
> A renowned expertise in GDPR traffic analysis technology
A team of experts
A team of experts working together for over 10 years, searching for outstanding innovative solutions from all over the world to enhance the business of our clients.
Founder
Partnerships / Communication / Social Media
Branding / Content Production
Founder
Preferred
Partners
Consumer trends and research:
Looklook.app: Insight beyond words
INfluencia: brand & retail trends
L’Echangeur BNP Paribas PF: gaming & retail
Interactive Observer: digital & CSR trends
Art & Entertainment partnerships:
ArtUltra.net: artistic & desigers partnerships
Play Two: influencers artistic label
Metaverse experts:
C2 International
SPOKE
Real estate experts:
Smile Retail Experts: experts consultants in commercial real estate
Our CLIENTS
A
Altarea Cogedim
Accor
F
Frey
K
Klepierre
C
CNCC
Casino
CoSpirit
C2 International
Club des Annonceurs
H
Hopscotch
M
Michelin
D
Dentsu
Disneyland Paris
I
Intermarché
Infopro Digital
IRI
S
Shop! France
(ex POPAI)
T
TDF
(indoor connections)
U
Unibail-Rodamco-Westfield
W
Wooskill
(start- up, talent platform)
AGENDA
September 21 & 22, 2022
The release of a new survey on connected retail with TDF & CNCC at SIEC, September
April 4 to 6, 2023
The launch of Shop ! Le Salon
©2022 Retailtainment Company I All Rights Reserved